Make the Pirates Walk the Plank!

Did you know that for every dollar the Woodward Dream Cruise brings in for official merchandise, a dollar goes out to vendors selling “pirated” or fake merchandise? Why should you care? Consider:

• The majority of sales of official Woodward Dream Cruise merchandise benefit scores of area charities that sell merchandise during the Cruise. Unofficial merchandise sales benefit only the shirt and hat manufacturers.

• Official Woodward Dream Cruise merchandise sales help underwrite costs incurred by the nine host communities (largely cleanup and public safety services) that go well into the six-figures each year (and growing).

• Sales of official merchandise help keep the Dream Cruise FREE and open to all participants.

Check out this year’s stuff, including our first-ever official program and CD—all feature a logo created (for the first time) by an actual long-time automotive designer.

T-shirts or other items that say: “Woodward Cruise” or “Dream Cruise” or “Woodward Avenue Cruise” aren’t the real McCoy. Look for “Woodward Dream Cruise” merchandise, both here online and at booths along the route on Saturday August 16th. Each booth will display a seller’s certificate of authenticity.

Sorry for the commercial but these merchandise pirates are the modern day equivalent of Black Beard and Long John Silver—they take what is not theirs, for only their benefit. We thought you should know.